Marketing Consultancy

The format of a business plan depends on its presentation context. It is not uncommon for businesses, especially start-ups to have more than one plan tailored to investors, stake holders, the bank, employees, or other interested parties. Above all it needs to be detailed, well written, and professionally formatted.

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. A well conceived plan has to cover all aspects of the business which may include a balanced scorecard, SWOT Analysis, Strategic Plan, Operational Plan and Marketing Plan, to name but a few.

Developing a Professional Business Plan
A good business plan should consist of...

• A Word document with a summary of the business opportunity
• Technical description of the solution or product
• CVs of the Director’s backgrounds
• An Excel spreadsheet with financial projections

Our Professional Business Plans have successfully raised between £0.5 – £22.5m pounds. You are competing with a hundred other companies for funding. Let us show you how to put a winning plan together.

• Executive Summary
What makes the proposition unique? How does it make money?

• Product & Service Information
A detailed description of all product USPs and its target market.

• Sales & Marketing Strategy
Market research, channels to market, marketing budget, brand, advertising, PR, partner programmes.

• Management Team & Organisation
Directors CV’s, organisations chart, related skills section.

• Corporate Business Vision
Product or service market positioning and international pricing startegies, threat and risk analysis.

• Operations Manual
Technology, logistics, compliance and regulations, back office, staff requirements, terms of business.

• Current Status
Company background, R&D, testing, existing sales, case studies and operational model.

• Financial Projections
1, 2, 3 and 5 year financial projections and profit and loss account.

• Funding Requirements
Total investment requirement, sales forecasts, milestones and deliverables.