Marketing Consultancy

A Strategy Review is different to a Business Plan in that it focuses on the underlying approach to sales and marketing, and compares it with that of major rivals within the context of the market space the business occupies.

It also takes into account a myriad of external influences like trend, new market opportunity, expanding territory and the new technology shifts that may effect this strategy. Often backed up by independent market research, a business strategy is distilled as the backbone to any business and thus acts as the thinking behind a company's future sales, marketing, and pricing strategy.

Reviewing your company’s business strategy
A strategy plan should consist of...

• A review of rival product/service offerings
• A repackaging of the product/services solution
• An Excel spreadsheet with revised sales targets
• A management meeting to discuss direction

Our Strategic Reviews really get to the heart of the matter with detailed market comparisons, in depth web analysis tools, positive suggestions and recomendations, underpinned by an independence of thought that comes from being external to the issues. We’ve been doing this for 20 years.

• External Review
Sometimes it is hard to see alternative approaches when you are so close to your business.

• Customer Research
Asking your customers what they want/need is not done often enough.

• Competitive Web Analytics
We use special tools to analyse your entire electronic/online profile.

• Brand Consistency
Multiple initiatives often mean consistency of design execution and message can get left behind.

• Product/Service Competitiveness
Making a throrough and real world comparison between your offering and those of your competitors is vital.

• Threat & Risk Analysis
Changes in market dynamics, fashion and innovation should always be part of a review process.

• Untapped Markets
Vertical markets, international markets, associate partners, all off opprtunity to grow your business.

• Trend Analysis
Understanding customer intent within your market supported by thorough research.

• Direction, Recommendation & Opportunity
We don’t just research what is, we give you treal suggestions and recommendations.