Design Services

Establishing and maintaining your brand is fundamental not just to marketing, but to your business. Every time a customer engages with you, he/she relates to this brand experience. The psychology of this creates a symbolic construct created within the minds of people consisting of all the information and expectations associated with your product or service. For this reason it is vital to make sure your brand not only delivers to customer expectation, but creates the right impression for your product or service that best reflects the qualities or characteristics that make it special or unique. 

Developing a Strong Image
A Brand that stands out from the crowd...

What’s in a name? Everything. Will your logo last the test of time and still be
relevent in 5 years? The execution of media and materials needs to provide both
consistency as well as flexibility to be useful and memorable. Take away your logo
and are you still unique?

• Logo Usage Rules
Size, placing, application, colour and surrounding space all contribute to establishing your logo’s identity

• Colour References
A Logo must be executed in RGB, CMYK, B/W and Hex values with a .eps vektor, jpeg and high res photoshop .eps for consistent media execution.

• Support Font Usage
It is customary to have a font family with a number of weights, or design your own font for a unique identity that is sympathetic with your logo.

• Template Designs
A logo should always have space around it to allow your brand to breath.

• Language Variations
A logo should translate well into French, German and other European languages as well as non-Roman charachter languages.

• Creative Execution
Practical examples of logo execution within a brand guide acts as the best solution for compliance.

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