Design Services

CML Marketing has provided brochure design services for over 20 years for a number of international clients from all over the world including Siemens, Yamaha, Sun Microsystems, Sharp Electronics, Fujitsu, Lloyds TSB, Roland and Cisco to name but a few.

For Computacenter, we managed a number of complex catalogues that included the gathering of editorial and vendor advertising into a complex quarterly publication of over 260 pages in size.

Designing a Brochure or Catalogue
Informative, innovative, impactful... and that’s just the opening sentence!

Making a brochure is not easy. Understanding flow and knowing which dynamic within your argument to play and at what stage requires detailed planning and execution.

CML has designed many brochures: more than 200. From Annual Reports and Accounts to Professional Services Brochures, from Vendor Guides to Product Catalogues, we’ve done them all.

With a longterm background in print publishing and print finishing, CML Marketing understands information flow, and how a percentage of people who skim documents need to be catered for without losing those that need to read in depth information. We also have an absolute wealth of print process experience, including binding methods, associated trapping, plating, screen angles and different print presses, the eccentricites of which we can lever to produce an exceptional finished product.

• Beyond 4 Colour
Adding a fifth or sixth colour to a print job delivers more impact. Silver is particularly useful because of its brand anonymity.

• Quality & Finish
Understanding when to use gloss and matt varnishes/laminates can make a significant difference to professionalism and finish.

• A Last Strike Weapon
Brochures remain a company’s ultimate statement of quality and reputation. The web can only do so much.

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