Design Services

Sending your target audience one letter, like running a single advert, is a waste of time and money. You need to be in your prospects' faces a number of times before they will take action.

You want to make sure your direct mail project is a system, not a one-shot chance. In the US many DM specialists use the Rule of 7. E.g mail 7 times in 13 months. If they get no response, they delete that record from their database.

Implementing a Direct Mail Strategy
Getting your customer to respond...

Direct Communication is a science. It is not just about mail, but using it as a tactic within a campaign of communications that may include
e-shots, web landing pages, telemarketing and other customer response mechanisms.

Sending your target audience one communication, like running a single advert, is a waste of time and money. You need to be in your prospects' faces a number of times before they will take action. You want to make sure your direct mail project is a system, not a one-shot chance. In the US, many DM specialists use the Rule of 7. E.g. mail 7 times in 13 months. If they get no response, they delete that record from the database.

Types of Direct Mail

Total solution mailer – Expert mailer – Tick-box mailer – 3D or cut-out mailer – Postcard mailer – Half mailer – Intensity mailer – Overwhelmer mailer – Post it note mailer – Wisdom mailer... and many more.

• Using Good Quality Data
CML has spent years indentify the very best sorts of DMA approved, TPS cleaned data, including matching email addresses.

• Volume and Frequency
Sending your target audience one DM peice is like running a single advert. It is a waste of time. Let us show you what really gets results.

• Guaranteeing Response
We reccomend using DM as part of an intergrated communications strategy to guarantee response.

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