New Media

Social networking tools, (or as some people would have you believe, 'Customer Experience Management') allow us 'extra' ways to communicate and increase your presence on the web. Like search, this is not a replacement for good marketing.

One of the biggest advantages that it offers is that social media sites, blogs and bookmarking sites like StumbleUpon and del.icio.us, are more regularly 'spidered' by the search engines and therefore can obtain high or immediate rankings in support of your other web efforts. However there are disadvantages too, in that these spiders will publish everything, good, accurate, inaccurate or bad, sometimes in a way that is impossible for a company to control.

Managing your Public Profile
Understanding how traditional PR and Social Media tactics are merging...

There was a time when PR was all about press releases, journalist lunches, public and trade events, crisis management, etc. It still is. But the rise of social media has created a new two way conversation with increased routes to market through blogging and tweeting, propelling information about what you do, both good and bad, into cybersapce on an unprecedented scale.

Let us show you how to...

• Construct a detailed Public Relations strategy incorporating Social Media.
• Get access and coverage to key journalists through our extensive contacts.
• Show you how to nullify negative press coverage quickly.
• Provide Press Training for Company Directors or Spokes men and women.
• Deliver tangible and measurable PR results that add to the bottom line.
• Leverage social, blog and networking sites like Twitter and Link-In professionally.
• Minimise any loss of control that ‘by its public nature’ Social Media provides.
• Keep in mind that Social Media is about conversation not direct sales.
• Monitor competition so you always stay one step ahead of their PR/Social Media.
• Explain how to observe the landscape first before jumping in with both feet.
• Provide comprehensive metrics to monitor all your coverage.

• Social Media isn’t a Cure
Social Media is a strategy of awareness, sitting alongside traditional PR. If anything, it’s the hardest one to prove in terms of effectiveness and return on investment. For some companies it works, but for others it may even be counter productive by giving a platform to the disproportionate few with an axe to grind, or even take employees away from useful tasks as people seem to enjoy blogging about the banality of their lives. Can be effective, but our advice is to be strategic.

• Public Relations and the Press
In the Press there is no such thing as ‘off the record’. If you don’t want a journalist to print something, don’t mention it!

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