New Media

SEO is designed to increase overall visibility in search engines, thus increasing traffic and conversions. Although by no means the only way of driving quality traffic to your website, SEO is a vitally important ingredient in determining your ranking within Google and others search engines as well as identifying any site’s adherence to guidelines and other factors that could negatively affect the site’s ability to feature well.

Along with core marketing message and flow, keyword research with competitor analysis, link building and bating, online PR and selected link purchasing, these can then be used to build your profile.

The best way to increase your rankings and stay there
It’s about undertanding the game and staying on top of it...

Modern SEO should not be deployed as a detached must do. It needs to be part of a well planned website. Using a combination of key words and custom technologies we can hugely increase the flow of ‘quality’ traffic to your site from people who actually want what you have to offer, not just generate thousands of hits disguised as success. It is not difficuilt to achieve high ranking with things that don't matter. Not all SEO is the same!

We can help you...

• Rationalise your key word and key phrase strategy to increase traffic.
• Get on the first page of Google for these key phrases.
• Show you how to piggy back off competitor split testing.
• Deploy SEO without compromising web site messaging and design.
• Use SEO as part of a marketing conversion tactic rather than a creative restraint.
• Show you how to build and maintain quality backlinks.
• Provide metrics to show you the effectiveness of this strategy.
• Monitor the competition so you always stay one step ahead.
• Show you how to leverage social, blog & networking sites like Twitter and Linked-in if applicable (not always).
• Develop websites with ‘automated’ SEO capability.
• Minimise loss of Google ranking even when you give your site a facelift using the ‘301’ redirects rule and other techniques.

• Everybody is an SEO expert
In 20 years we have never seen so many overnight experts. Beware of top spot claims, link farms and black hat techniques.

• Organic Search vs PPC
Organic Search generates 700 times more click ‘throughs than’ Pay Per Click search, the latter of which you need deep pockets for.

• SEO vs Design
No matter how good the SEO content is, if it isn’t displayed in the correct way or well designed, it’s not going to get read. It is wise not to get fixated on hits. Better to be appealing, relevant to your customer and focus on return on investment. Talk to a marketeer!

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